As you’ve probably noticed, sales articles usually deal with what needs to be done in order to close more sales. And there seems to be pretty scarce information about the things that you should NOT do, the tactics that are holding you from getting more customers. So, given that during a recent sales & marketing meeting this topic came up, we’ve tried to put together a list of “don’ts” when trying to close a sale. Let’s proceed, because time is money, right? :)
Given that we, at Nexus, believe in giving you the best possible customer experience, we've extended this mentality to the information we put out. With that in mind, we've decided to invest in presenting the advantages and benefits that a CRM software offers your business once again. Customer Relationship Management (CRM) is the process of tracking and analyzing all of the interactions you have with your customers and prospects. CRM software is a tool that centralizes, simplifies, secures, and scales our customer engagement. So let's get back to the basics on this.
One size does not fit all in most cases. Same thing applies in the sales business. Usually you need to address certain types of target audiences with specific messages and approaches, taking under consideration several deciding factors. So that’s exactly what we’re going to talk about in today’s topic: how to to a correct segmentation of your sales prospects and clients.
Activities are the little but powerful gears that help you move deals forward in your sales pipeline. They represent just about any action (or set of actions) a salesperson makes in attempting to close a deal.
If there’s one thing that we try to teach every new employee, it’s that stories SELL. The simple but relatable stories are an insanely effective tool that makes selling your products and services easier than ever. Chances are, if you aren’t yet using them in your business, one of your competitors is. This is exactly why we’ve decided to share both our own experience with sales storytelling and science backed facts on the matter.
We’ve already had the discussion about what the advantages of a CRM software are, but we realize that no matter how efficient a business tool might seem, clearly it’s going to receive a lot of distrust and scepticism. So there will come a time when you need to “face” your team and explain to them how the whole system is going to represent a boost in their productivity and is going to make things a whole lot easier.
Are you spending a lot of money and time on marketing your products and are you constantly try to improve the way your sales reps are pitching your products, but customers are still not buying? The causes could be a vast range of problems and they might not even have anything to do with your products being bad. We’ll discuss about this in detail today.
As a sales rep (or manager), you prioritize sales productivity. It's a key factor in the success and overall health of a business. If you want to improve your sales rep's numbers, you need to provide them with the tools to accomplish the task. That includes both physical tools (an efficient CRM software, solid lead lists, brochures and other marketing materials) and mental ones (sales training, coaching, and general and constant guidance).
Having an unlimited budget for your marketing efforts would be all wonderful but if you’re like most companies, then you’re more likely to find new customers and increase sales by using other great creative ideas rather than by creating online and offline campaigns. No matter if you’re a sales agent or a marketing specialist, generating leads is going to represent a base for your activity, ranging from anywhere to cold calling to search engine optimization. So where do you start if you are looking for more customers and what are the tools that help you find them? We’ll discuss this in today’s article.
For small businesses that are only beginning their journey towards growth and scaling, finding customers is a real trick. In the beginning, there are only “potential customers” who may even not know about your existence. Your task is to detect them, approach, and convert into buying customers.